Company Research Assignment Paper Example | Topics and Well Written Essays - 1000 words

Company Assignment - Research Paper ExampleThe kick statement acts as a guide to the familys decision making. In the mission statement, an overall summary of the endings of the organization is stated. The mission statement for Coca-Cola Company aims at creating value for the goods produced by the lodge so that they can be separate from other producers in the commercialize. Coca-Cola Company strives to refresh the customers and instigate moments of happiness and optimism. The mission statement ensures that the company maintains tonus production standard using innovation to ensure that the company stays ahead of the competition (Moses, 2010). The products produced by the company are foodstuffed using the mission statement in mind. The product content, product design, and targeted market accept the companys mission. With the changes in the technological sector, the quality of products with regards to the design and the content is constantly changing. Dietary problems in the glo be with cases associated with calories being on the increase, the companys focus on health products has enabled it to retain its market share (Theodore, 2009). Coca-cola Companys goals The soft drink company has goals that it has set for ensuring continuous growth in the market. The goals can be divided into categories depending on the targeted audience. The first category deals with its commitment towards the shareholders. The company trading its shares in the stock exchange market has an obligation to its shareholders. The company aims at providing the shareholders with a high rate of founder in terms of the profit generated from the investment. The company similarly aims at increasing the shareholders market share through and through making the companys shares marketable in the stock market. The goals can also be with regards to the customers. The company aims at providing customers with their favorite drink regardless of their geographic location. This goal enables the company to increase its customer base. The goal ensures that all the needs and wants of the customer are met. The customers are prioritized in the company as they provide the receipts while shareholders follow because of their contribution towards capital (Moses, 2010). The other goal category relates to the environs. Conservation of the environment has been a significant concern in recent years with government imposing stiff penalties to companies that pollute the environment heavily. The company aims at reducing its carbon emission by 15% by the year 2020. This is a significant contribution to the environment aimed at reducing the effects of global warming. Reduction of carbon emissions also enables the organization to save on the penalties charged to companies with high green house emissions. How Coca-Cola positions its brand Brand place relates to the efforts of the company to attract a bigger market share compared to the competitors in the market. The company offers over 3500 produ cts in the global market. Product diversity shows that the companys evaluation of the segmented market and producing many goods to serve the diverse client needs. This allows the company to compete adequately with regards to product diversity. To attain leading status in the competitive beverage market increasing product variety is paramount (Theodore, 2009). The companys innovation towards designing the right product to attract